Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward.

He prepared the ground following last year’s harvest. He planted seeds in the spring. He watered and fertilized and protected his fragile crops from pests and drought and poor weather. And finally, after months of work, he enjoys the results.

Your coaching business works the same way, and if you take a page from the farmer’s playbook, you’ll soon be reaping the rewards, too.

Preparing the Ground
This is your brand, your voice, your very presence in your market. If you’re just starting out—like that farmer after his harvest—you’ll spend your time simply becoming known. Hang out with other coaches in your niche. Join forums where your ideal clients spend their
time. Build a website and start your mailing list. This is the prep work that will form the foundation of a solid business in the future.

Planting the Seeds
Your seeds are your content and products. With each blog post you write, every product you create, you’re planting a seed you can harvest later. But unlike the farmer, your seeds will produce over and over again, endlessly.

In fact, you’ll likely find that blog posts you wrote years ago will continue to bring in new clients year after year, with no further help from you. Products can be sold over and over again, or reworked into new offers. Podcasts, videos, ebooks and more all continue to work
for you, month after month, year after year.

When you think about it that way, it’s easy to see that planting seeds is a critical part of every business.

Nurturing Your Crop
Wouldn’t it be nice if you could just “set it and forget it”? Unfortunately, that style of business rarely works. Instead, you must spend time nurturing.

* Stay in touch with your email list
* Update old blog posts with new ideas
* Study your stats to improve your traffic and conversions
* Review and improve your services and products

It doesn’t take much effort to update your blog posts or tweak your services and products, and the rewards can be fantastic.

Of course, being a farmer is a long-term investment. Some of the work you do today may not pay off for weeks or months to come. But with a strong history of consistent “farming” in your business, you’ll soon see both short and long-term rewards are paying off consistently as well.

 

Coaches Call To Action:  

Create a marketing strategy that allows you to be like the farmer, preparing the ground, planting seeds and nurturing your crop.

Want my insight and marketing expertise to support you in growing your business? Join us over in the Wealthy Business Goddess Facebook Group 

 

What was your takeaway? What action are you committing to taking?
Let me know in the comments below.

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