Would you love to create, market, and sell high-value, high-end, high-priced coaching packages and programmes?
Want to know what keeps a lot of coaches and service providers from charging what they’re really worth?
It’s that all-too-common belief that “I am not a sales person.” Combine that with a healthy dose of “It’s rude to discuss money,” and you can see why it’s just easier to keep your rates low.
It’s time to think of your services from a different angle. Not only will you see things in a clearer light, but selling suddenly won’t feel so…salesy.
Here’s how traditional pricing discussions go:
You talk to a potential client, and you explain what you can offer, how your coaching or service works, what he or she can expect (how many calls/emails, phases of work, length of contract), etc.
And then you say, “My rate is £XXX.00.”
Your client either says yes, no or (the kiss of death) maybe.
Let’s turn that around, and rather than focus on what he or she will get from YOU, take a look at what she will achieve when she hires you.
For a business coach, this is easy. Talk money!
Here I’ll share my own work as an example.
I support successful, ambitious, visionary, purpose-driven women in taking quantum business leaps and breaking through their invisible glass ceilings. We dig deep into the business models, offers, strategy and rapidly identify and transform the deep unconscious beliefs, energies and deep-seated patterns and behaviours that keep them stuck. My 1:1 clients have gotten phenomenal results, rapidly doubling, tripling or quadrupling their income, without hustling whilst working with me. Some have even created Six Figure incomes whilst coaching with me. So I know that my clients can easily get amazing ROI.
How much more profit will your client make when she hires you?
If your coaching fee is £1,000 per month, but your work together can support her in uplevelling her life and business and increasing her sales by £3,000 per month, then your price is inconsequential. She’ll earn it back three times over, not only while you’re actively coaching her, but for the rest of her business life.
Who wouldn’t jump on that with both feet?
What you’re doing here is not talking about the cost of your coaching, but rather the cost of not hiring you. Because if she doesn’t work with you, she’s losing £3,000 per month.
What about other kinds of coaches though? The same applies; you just have to find a way to show your clients the cost of their inaction.
If you’re a life coach, inaction (to your potential client) might mean years of feeling unhappy and unfulfilled. Imagine what it might be worth to your client to lift that depressing burden forever?
The same goes for health and wellness coaches. Can you add 10 years to the life of an unhealthy, overweight woman? That’s priceless.
What about dating coaches? For someone who’s been unlucky in love, in and out of one bad relationship after another, the promise of a man (or woman) who will love and cherish them is worth nearly any price.
You just have to paint the picture.
What will life/business/love look like without your coaching services and what can it look like with you? Once they see the difference, pricing becomes nearly irrelevant.
Want my 1:1 Support to help you create, price, market, sell and deliver your unique high-end program? I have a couple of programmes that can help you with this, these programmes can range from 1K to 10K depending what stage you’re at. Hit the button below and Apply for a Business Breakthrough Call.