Here’s a secret successful marketers know: customers don’t buy a product. They buy you.
The unique qualities only you possess.
There was a time when “branding” meant a corporate-looking logo and a slick catalogue, but in today’s online marketplace, the real value is not in appearing to be a big company, but rather in just being you. And your personality shines through in a variety of ways.
Your Authentic Voice
How you speak and write and even how you act on camera or in an audio interview has the power to instantly identify you to your audience. You can see this in action if you scroll through your Facebook feed. It’s easy to know who has posted a particular image or status update, just by recognizing the voice with which they generally speak.
Here’s an even more important aspect of your “voice” though: it has the power to attract a specific audience. In recent years, a few high profile coaches and product sellers have become celebrities of a sort, largely because of their harsh, “don’t hold back” language. Some coaches or entrepreneurs are known for their F bombs and make no apologies for their use of offensive words, and their fans love them for it. And those that don’t? Well, those clients may well be offended or repelled.
The important thing to remember is to be yourself, and to allow your core values, your energy to shine through your business. There are plenty of clients and you’ll want to attract the clients that are naturally drawn to work with you. Think about your favourite celebrities or favourite coaches, entrepreneurs that you follow, what is it that attracts you to them? What is it that repels you from certain people? Remember you don’t need to be liked or loved by everyone. Think of it like Marmite, some love it, some hate it, we all have different values, different styles, different flavours, different frequencies, different gifts and abilities, talents and capacities. The main thing is to be yourself and be authentic. That way when your clients work with you, they’re not getting some brand image and a completely different person in reality.
How did you get to where you are today? The backstory—which to you might seem boring and uneventful—is a powerful tool that can help solidify your brand and attract just the right audience.
My Brand story centres around my being put firmly on my spiritual purpose as an Intuitive and Healer at a pretty young age, following a tragic family suicide. I then share my business journey, struggle and challenges, victories, tips and strategies that worked for me as a spiritual entrepreneur.
You might be a struggling single mother, creating an online business rather than simply choosing to work one dead-end job after another. Your success is an inspiration to your audience, and is a huge part of your branding.
Your story might include why you do what you do, how you got started. Many healers have been on their own healing journey and this might be a part of your niche and brand story. As a money mindset coach and business mentor, I share my blunders with money, how my unconscious money relationship hijacked my success for many years as I had a love/hate relationship with money, perhaps you can relate? There’s a big split in the collective unconscious around money and spirituality and that’s why it’s now a big part of my purpose in helping spiritual entrepreneurs like you to transform your unconscious money mindset and create the life and business of your dreams whilst serving the world and making fabulous money. Because the world needs you and you’re dying to live your purpose!
I’m blessed to work with clients worldwide and this is very much down to my deep dive journey and my branding work with archetypes. Once I embodied my branding archetypes, and money archetypes my business grew exponentially and I began working with clients and students worldwide.
Your story doesn’t have to be dramatic, and you certainly don’t have to share more than you’re comfortable with, but it does have to be yours. Be your true self, and you’ll never have to worry about attracting the right audience. They will self-select, and your perfect client will find you.
Coaches Call To Action
Want to find out more about your Branding Archetypes?
Check out my Branding with Archetypes Quiz. HERE