You’ve no doubt heard the phrase that the money’s in the list, right? Of course this is true, for every business needs clients/customers to buy their services and a system for communicating with them.
To build a list you first need to have a third party Newsletter provider that will allow you to create an opt-in form on your website, to build your list and then follow up and communicate your news, articles, tips and resources and of course your best offers.
There are many around and it is important to set up one that will allow you to grow your business and will integrate with other processes like shopping carts that you may well need now or later on. Not all services integrate with these products and if you have to change your provider later on, you often risk losing the list that you have built up, so it’s important to get this right from the off.
The service that I have been using for the past 5 years and recommend and that many of my fellow entrepreneurs use and recommend is here. They have a variety of templates that can be customised to suit your needs and are one of the leaders in the field. They also allow you to set up auto-responders enabling you to deliver sequential messages to your clients and even deliver goodies such as e-courses, ebooks etc, all on automatic pilot!
So do check this out and you will see how easy it is to set up. Think of your newsletter and auto responder as your sales team! You can put this on your new or existing website straightaway and hey presto start generating more leads, community, service and sales!
Once you have your newsletter provider you will want to set up a Free Gift, this should be something that adds value to your potential clients/customers. This may be a free report, audio, or e-course, that is delivered automatically via auto-responder, once they have opted in to your community.
Now you are ready to promote your services and invite people to party with you.
Secret List Building Strategy
Now for my secret strategy for adding 100’s of targeted traffic and potential clients/customers to your list .is to join a GiveAway event. One recent Give Away I participated in added over 100 people to my list literally overnight. When I checked my stats the next day I was delighted to see that my community had expanded and that we now had over 21 countries represented in our community, so we are truly a community of global hearts, all with a mission to live our purpose and build a heart centred business.
If you’re interested in using this strategy for yourself, simply google give away event and check out the various options. It’s important to choose a give away that is aligned with your business. You might also want to check out this website who frequently update the latest give away events.
If you’d like more support to market and take your business to the next level please email me with your questions and I’ll endeavour to answer them on the blog or point you to a suitable resource or programme.